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VOLUNTARY WAR RELIEF   201

Pay" system, contributed, in proportion to their means, no less generously.

In the course of the "Whirlwind Campaigns" very large sums, amounting in some cities to millions of dollars, were frequently raised within a short period, generally three or four days. This method of collecting funds originated in the United States, and had been used with great success by the Young Men's Christian Association. It combined a system of minute individual canvass, based upon a card index carefully prepared many months in advance. During the actual campaign, public attention was focussed upon it by every form of advertisement, and its success was proportionate to the interest taken by the people in the cause advocated. When this cause was the proper provision for fighting men or for their dependents, the response might have been expected to be universal and generous, but few were prepared for the abandon of enthusiastic giving, both of wealth and service, which such campaigns evoked. In many places, they became a species of public holiday, when flags waved, bands played, and gaily decorated cars dashed through the streets, carrying the canvassers on their quest for money. The campaign was in fact a great game in which the public, the organizers and the canvassers all played their part, and in which the general spirit of good-will and co-operation created an atmosphere highly favourable to liberality.

The "tag" or "flag" days—introduced from England by the Imperial Order of Daughters of the Empire in pre-war days—realized surprisingly large sums from a great number of small contributions. The Flag Day for France in 1917, which was observed very generally throughout Canada, realized some $125,000.

It is impossible to particularize the thousands of methods adopted to raise money. All the methods employed in ordinary days were utilized, and the needs of war time brought about the invention of many new ones. Perhaps one of the most striking of the new


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